Country/Region: Corfu, Greece

Scope: regional/national/EU

Specific area: Circular Economy

Good practice owner: MiniMis

What particular problem this solution is addressing: It helps reducing the waste that is created by glass bottles

Description of the selected initiative:

An example of a local fashion business that uses sustainable principles is MiNiMis, located in Corfu. This company creates unique pieces of jewelry from recycled glass bottles (mostly bottles for beverages). It is a family business established by two sisters in 2013, with the assistance of their own mother and their passion for creating crafts from recycled objects.

The idea behind setting up their business was the lack of an established recycling infrastructure on the island and the high glass bottle waste – especially during summer when the beverage and alcohol consumption increases tremendously. Given their family’s expertise in glass construction and processing (their family own a local glass construction factory), the two sisters decided to start their own branch.

Using the slogan “Drink me, Save me”, the owners of the company aspire to raise awareness on waste management and circular economy, hoping to inspire people to follow more environmentally-friendly practices in their personal and professional lives. Through their paradigm, they show to the public that there are many ways to respect the planet and, at the same time, prolong the lifecycle of a product through repurposing it.

EU priorities focus:

The company’s activities are fully aligned with the European Commission’s Green Deal and the SDGs that call for actions against climate change and the reduction of human imprint on the environment.

Reference:  https://minimis.shop/en/